GAGE MISSION:
Guided by the belief that artists are made, not born, Gage strives to educate, enrich and engage artists and the community in the visual arts. Gage offers instruction in the principles of drawing, painting and sculpting and is dedicated to helping students of all ages and skill levels realize themselves as artists in contemporary society.
GAGE VISION:
Gage Academy of Art will be a national leader in fine art instruction and be committed to advancing the Seattle visual arts community.
POSITION OVERVIEW:
Gage Academy of Art is committed to excellence in visual arts education and leadership in building a vibrant visual arts community in the Northwest. Gage seeks an experienced communications professional with a strong interest in developing the vision of the school while working with a team of dedicated colleagues committed to its cultural mission.
The Communications Director works with the Executive Director, Graphic Designer, Web Editor, individual staff members and Communications Committee to create marketing and communications plans and quarterly reports. The Communications Manager increases awareness of, and interest in, Gage Academy of Art, and represents the school to the local and national community in print and online.
The Communications Director position is full-time (40 hours/week), reporting to the Executive Director and supervising the Graphic Designer and the Web Editor. Successful applicant should be an effective initiator with marketing and visual communication experience, and ideally have a design background to art-direct image-rich communications projects.
Print Communications Responsibilities:
• Oversee content development, write and edit the Quarterly Adult Catalogs and Yearly Youth Catalog
• Oversee content development, editing and production of Adult and Youth program print materials, including posters, flyers, postcards, programs, invitations, etc., in coordination with the Executive Director, School Manager, Development Director and Graphic Designer
• Create and execute Communications Plans for each community and fundraising event throughout the year.
• Oversee creation and posting in-house event/exhibition posters as needed
• Maintain policy of House Style Sheet and Gage Brand Platform within all print materials
Electronics Communications Responsibilities:
• Directing and coordinating with the Web Editor for all website maintenance -- posting and updating of Gage information & events
• Directing the editing and formatting of the monthly e-mail newsletter with the Web Editor
• Research, write and/or edit content for web pages, along with the Web Editor; update and maintain existing pages in coordination with Graphic Designer and Gage staff using content management system
• Create and distribute periodic e-mail announcements and invitations
• Oversee and maintain social media communications including YouTube, Flickr and Facebook
• Maintain policy of House Style Sheet and Gage Brand Platform within all web materials
Marketing Responsibilities:
• Creation and implementation of Annual Communications Plan, schedules and budget
• Execution of Marketing Plan to ensure the growth, expansion and fulfillment of the Gage mission
• Create an annual advertising plan, buy print, radio and web advertising for adult and youth programs and events
• Create ad campaign concepts that are consistent with Gage Brand Platform
• Oversee production and distribution of local and national ads with Graphic Designer
• Oversee and initiate social media marketing efforts
• Create quarterly marketing reports
Public Relations Responsibilities:
• Develop relationships with media; maintain contact files and media databases; facilitate media requests (schedule interviews, host media, provide images and background information, etc.)
• Create and distribute press and publicity materials for Gage events, feature stories, business news, student, faculty and staff profiles and arts issues
• Develop and implement annual press plan, individual press campaigns and monthly calendar-listing notifications
• Provide media training for key staff and other interview subjects, as needed
• Obtain print and web copies of all media coverage; create quarterly publicity reports
• Research and maintain corporate information, including Gage history, mission, general statistics and staff bios.
Required Credentials and Experience:
• Minimum three years' professional experience in nonprofit communications, public relations, art administration or related field
• Bachelor's degree in communications, English, public relations or relevant field (or a combination of education, training and/or experience, which provides an equivalent background required to perform the work of this position)
• Experience developing and coordinating effective marketing, media and community relations materials and campaigns
• Knowledge of and connections within local media and arts communities
• Ability to maintain brand integrity by ensuring proper and consistent use of brand through branding and style guidelines, including implementation throughout all departments and updating of the Gage House Style Sheet and Brand Platform
Desired Qualifications:
• Exceptional written, verbal and art directing skills
• Familiarity with Seattle visual art scene
• Strong interpersonal, leadership and relationship-building ability
• Excellent organizational and problem-solving skills
• Ability to prioritize, manage shifting priorities and perform a wide variety of tasks
• Capacity to provide clear direction, and foster creativity and problem solving among team members
• Ability to complete projects autonomously and make dependable independent judgments
Required Knowledge, Skills and Abilities
• Fluent in both Chicago Manual of Style and AP Style
• Advanced proficiency with Microsoft Office
• Experience using Photoshop
• Familiarity with basic html and content management systems
• Some experience with Access or similar database programs
Please send an email to Pamela Belyea, Gage Executive Director, with a cover letter and your resume (both as attachments). Please do not call. Thank you.
Applications accepted through May 1. Interviews will begin May 7, with second round interviews the following week. Job start date: June 4, 2012.
- Location: North Capitol Hill
- Compensation: Pay commensurate with experiences with a full benefits package. Retirement contr
- This is at a non-profit organization.
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
